3nayan

OUR SERVICES

3nayan's consultants bring their wealth of experience and expertise to not only bring in business and people proficiency, but also prepare them for future market conditions. This is achieved through Strategy Energisation, Consulting, Training and often executing special projects to implement the Strategy and enable Transformation. We consider our services in Business and Strategy Advisory, Transformation Services, Analytics, IT Strategy, Digital Transformation, Organizational Change Management as horizontal offerings applicable to various domains.

Transformations often go awry because of difference of opinion among leadership, or because of inability to scale beyond POCs.
TRANSFORMATION & IMPLEMENTATION

Transformation fails when strategy, execution, and measurement drift apart. 3nayan’s transformation practice uses the AIM Framework to integrate business, digital, and AI-led change under one coherent structure.

Our approach combines business re-imagination, capability building, process orchestration, and change enablement — ensuring each initiative is measured, governed, and scaled predictably.

"It is not enough to have a map. You also need to know where you are and where you need to get to."
What is the business philosophy that your organization is driving with ?

Are you in the right market and segment ? Are you playing the right game ?
STRATEGY & AI ENABLEMENT

3nayan helps organisations move from intent to impact. Strategy today is inseparable from technology, data, and the ability to execute through AI-enabled systems. Our advisory work defines implementable strategies that align vision, capability, and measurement — supported by the AIM Framework.

We translate ambition into measurable outcomes through AI roadmaps, readiness diagnostics, and maturity pathways that ensure every strategic decision is grounded in performance data and organisational capability.

ORGANIZATIONAL EFFECTIVENESS

Organisational effectiveness is central to how enterprises sustain performance. It ensures that investments — in technology, structure, or people — deliver consistent returns and prepare the organisation for future demands.
3nayan uses its proprietary MIDAS model to strengthen organisational systems and enable measurable improvement. Typical interventions include process re-engineering, optimisation, and micro-organisation design, supported by accelerators such as audit readiness, process transparency, waste removal, and automation design.

The AIM Framework complements this work by adding an analytical layer to assess readiness for AI and digital adoption. Where transformation involves automation, data intelligence, or AI scaling, AIM provides a structured path to build capability, track maturity, and align performance with business intent.

3nayan uses its proprietary MIDAS model for bringing about Organizational Effectiveness. Accelerators and boosters make these engagements more effective through Audit Readiness, Process Transparency, Process Waste Removal, Micro Organization Design, Automation Design etc.

GROWTH & VALUE REALISATION

Growth requires more than ambition; it depends on an organisation’s ability to sense change, redeploy assets, and act decisively. 3nayan helps enterprises re-energise strategy, optimise operations, and realign investment to sustain competitive performance.
Our engagements address both structural and behavioural enablers — from creating a data-driven culture to enhancing customer centricity and employee engagement. These efforts are supported by analytics and research-based diagnostics that link strategic direction to measurable business outcomes.

The AIM Framework strengthens this work by embedding continuous measurement and AI-based insight into the growth cycle. It enables leaders to track performance dynamically, identify leading indicators of change, and convert information into enterprise-level decisions with precision.

OUR APPROACH

Do the elements in the problem soup digram look familiar? They would, because that is what you deal with often, if not everyday. Today’s market scenario is challenging to say the least and even more so for a Small or Medium sized organization. Many indications from the industry, including:

Intense and fierce competition, including global competition
Entry barriers for new geographies and verticals
Forced raising of compensation levels while skill acquisition and retention continues to be a challenge
Continuous up-skill and re-skill requirement
Need for immediate ‘deployability’ and productivity
Capability not translating to outcome based delivery

continue to push the leadership and management hard. While these imposed challenges exist usual business problems do exist as well. None of these have easy solutions, and none of these symptoms should be tacked in isolation.

3nayan considers these symptoms in the business and cultural context of an organiation to be able to address desired business and / or people based outcomes. Our approach to a problem is designed to be different to help you gain medium or long term benfits.

The GRO4Win Model

Our holistic business approach is named the GRO4Win model and encompasses the four core and fundamental elements of business. These four elements form the basis for any business and, to our belief, should remain synchronized with each other and with the strategy that you have for your organization.:

The customer value proposition: This covers your understanding of your target customer base, and what offering your organization provides
Resources: The resources at your disposal are your people, products, equipment, technology, brands, partnerships, alliance etc and we measure them by resource velocity
Processes: Not only the basic rules, data and metrics but also the support systems that you may be built or need.
Profit Factors: Finally the basic profit factors determine the validity and success of your business.

These fundamentals take us to a three layered approach broken between outcomes, the transformation and the areas of impact. As we work with business, we experience that our customers come to us with a specific symptomatic problem. Our framework enables us to look both upstream and downstream to understand the nature of the business problem and locate a possible misalignment with the business strategy.

3nayan approaches your business problems from an ‘Outcomes’ point-of-view rather than the ‘Outputs and Deliverables’ perspective. Strategic Outcomes are driven by the Vision, Mission and the Business Drivers of the organization. 3nayan’s Transformational approach will drive your organization towards your desired outcomes across your business functions. While Transactions can get the organization to meet tactical outputs, Transformation is key to achieving Outcomes. Enablers are the key ingredients in this journey. Boosters are high impact elements, which, when implemented take will help catalyze a transformation enabling the orbit shift.

NAVIGATOR Framework

The NAVIGATOR framework is designed from our experience to provide flexibility and covers not only outputs/deliverables, but also business outcomes.

Planning is a crucial part of any transformation, triggered by a Business Assessment which helps build the Business Case. Assumptions (and risks), if not identified/analyzed accurately, can take the initiative south. The Execution phase, which follows, has a major part of it working towards Outputs/Deliverables, and, a significant focus on achieving the Strategic Business Outcomes as well. One of the high influencers during the Execution is also the Organizational Culture which will have an impact on all Change Management activities.

3nayan’s NAVIGATOR framework helps achieve business OUTCOMES, by helping modify BEHAVIOR, altering ACTION and by instituting periodic MEASUREMENT.

Why 3nayan

Growth oriented organizations often have several concurrent and ongoing initiatives across culture, quality, risk management, engineering and project management and more. It is critical for all organizational initiatives to work in unison and aligned with the core philosophy and organizational objectives, otherwise, the organization will be stretched in multiple different directions at the same time rendering the initiatives counter-productive.

3nayan's integrated approach coupled with diverse and extensive experience of our consultants ensures that your organizational initiatives are always in harmony with your business environment and make positive contribution towards sustenance and growth. We bring deep industry analysis and cross-functional insights for you to make continuous adjustments and improvements in your growth journey, we catalyse your growth.

3nayan (tri.na.yan) - the third eye is a concept referring to an invisible eye that provides perception beyond ordinary sight. The third eye often symbolizes a state of enlightenment.

3nayan was founded to help not so large organizations to grow and be successful. Our philosophy is to bring to you, our top tier consulting heritage, and experience coupled with implementation expertise within your reach.

MEET THE TEAM

GOVINDRAJ KOZHIPURATH

Founder, Partner

Popularly known as Gocha, he is an industry veteran specializing in service delivery and people matters. He has led large delivery teams at Accenture (as a Partner), Siemens, Planetasia, Oracle, & Tata Unisys. He has led Outsourcing, Product Development & Implementation in Banking, Lending and Healthcare domains.
Gocha specializes in Human Capital Management and Organizational Behaviour and has successfully established capability, career and performance management frameworks in multiple organizations.

He also runs Leadership programs for Entry / Middle Project Mgmt levels as part Talent Transformation, which is his passion area.
SUHAS DUTTA

Founder, Partner

Suhas, is our other founder partner. He brings about three decadesof global experience in strategy and transformation consulting, CXO advisory & IT services. He is a Digital and Automation specialist with deep experience in different Retail, Supply Chain and Life Sciences (payer, provider and trials) areas.

He Cofounded and also successfully exited koolskool.com, a niche retail ecommerce venture. As a partner at Accenture, he led the Retail Industry practice across 16 Global Delivery Network locations. He has been associated with QuintilesIMS (now IQVia) where he helped build the largest Global Delivery Network in the Clinical Research industry.
He is a Co-author of PMBOK, 3rd ed.; Speaker at various industry gatherings; and a Visiting faculty at academic institutions.

He is a published pro-am photographer, traveler and an aspiring musician
RAMESH RAO

Ramesh is a Manufacturing expert who specializes in Business Operations, Operational Excellence (Lean Six Sigma, Toyota Production Systems, Change Management) and is a Six Sigma Master Black Belt.
He has successfully set up large plants, led global service operations, transferred operations and Supply Chain of Medical devices from USA/Europe into India, Implemented Metrics and Analytics, led Optimization efforts. Ramesh, as a Master Black Belt, has led a Six Sigma deployment at IBM.
An avid cyclist, and a mountain lover, he plans to cycle through each high altitude pass in the Himalayas. Currently, he is also working on a water generation prototype.