Category: Retail and Consumer

Everyone loves a high Net Promoter Score (NPS), right? It’s a corporate favorite. Companies proudly flaunt their NPS scores as if they’re a sure path to growth. But here’s the hard truth: NPS is broken. Despite its popularity, NPS doesn’t directly drive customer retention or acquisition. In fact, it...

The world of enterprise, and the world of retail are quagmires which deals with the intricacies and often the irrationalities of the human mind. That gave rise to the use of dark patterns and the advent of scientific manipulation through the use of behavioral economics. But wait, lets take...

In today’s rapidly evolving fashion retail landscape, consumer expectations have soared to unprecedented heights. They demand not only speed in design and delivery but also hold a keen eye on sustainability standards. Navigating this complex terrain, fashion retailers are dismantling traditional supply chain hurdles to embrace a groundbreaking approach:...

In today’s highly competitive business environment, organizations that prioritize customer centricity have consistently proven to be more successful in their operations. This is particularly important for companies that deal with customers directly. Otherwise, the toll of customer satisfaction will be on revenue and market share. Data around Customer Centricity...

Industry captains of the fashion retail industry in India are starting to get curious about deep-tech. One element being facial recognition. Not much has happened yet, though opportunities abound and there are some lessons to be learnt from other retail verticals. In other retail verticals, most of the use...

Some trends in 2021 will be telling for the future of the Consumer Products industry, and definitely for many brands within. Whether they can pick the steam from the pandemic year or not will make the difference. Can they recognize the trends and the shifts?...

The pandemic led disruptions, but also created opportunities for supply chains across the world. This complexity, along with politics and environmental pressures needs a longer lasting response....

If blockchain is the panacea for all ills, why can't we find a real path breaking implementation, except Bitcoin, anywhere?...

This article, part of a three article series, talks about how data can be used in FMCG business, especially at the distributor sales point. ...

In the first article of the series, Vivek Bhatnagar wrote about the evolution of sales data and its collection in the FMCG industry. In this article, he writes about the need to analyze the sales data, make the right correlations and thereby the right decisions. Ever wonder what to...