Category: Analytics

Everyone loves a high Net Promoter Score (NPS), right? It’s a corporate favorite. Companies proudly flaunt their NPS scores as if they’re a sure path to growth. But here’s the hard truth: NPS is broken. Despite its popularity, NPS doesn’t directly drive customer retention or acquisition. In fact, it...

This article, part of a three article series, talks about how data can be used in FMCG business, especially at the distributor sales point. ...

84% probability that your Digital Transformation will fail. Do you know why? Here are the top 5 ways to prevent it...

Analytics implementation projects have been in fashion for a bit now, job openings are coming up, everyone is learning it, and every IT services provider is offering it. Most companies claim, for the Fear of Missing Out, to be using it too. Many have never seen it, but...