Category: Business Intelligence

Data Governance as Value Driver

Knowing the importance of data is one thing, and so is appreciating the importance of data quality. However, ensuring data quality and sanctity over time needs a sustained effort through Data Governance, which in term extract value from your data. here are 5 steps. ...

Analyzing Sales Data, in FMCG, for Business Growth

In the first article of the series, Vivek Bhatnagar wrote about the evolution of sales data and its collection in the FMCG industry. In this article, he writes about the need to analyze the sales data, make the right correlations and thereby the right decisions. Ever wonder what to...

5 components of ROI for Data Analytics

Analytics implementation projects have been in fashion for a bit now, job openings are coming up, everyone is learning it, and every IT services provider is offering it. Most companies claim, for the Fear of Missing Out, to be using it too. Many have never seen it, but...

Evolution of Frontline Sales Data in FMCG in India

FMCG in India gathers a large volume of data at the distributor points. Though technology and interfaces have evolved over time, usage of data remains primitive. In the first article of the series, Vivek Bhatnagar writes about the evolution of frontline sales data. Here is this FMCG company which...