Sales Data, in FMCG, lags in Analytical Capability
This article, part of a three article series, talks about how data can be used in FMCG business, especially at the distributor sales point. ...
Evolution of Frontline Sales Data in FMCG in India
FMCG in India gathers a large volume of data at the distributor points. Though technology and interfaces have evolved over time, usage of data remains primitive. In the first article of the series, Vivek Bhatnagar writes about the evolution of frontline sales data. Here is this FMCG company which...