Sales Data, in FMCG, lags in Analytical Capability
This article, part of a three article series, talks about how data can be used in FMCG business, especially at the distributor sales point. ...
Analyzing Sales Data, in FMCG, for Business Growth
In the first article of the series, Vivek Bhatnagar wrote about the evolution of sales data and its collection in the FMCG industry. In this article, he writes about the need to analyze the sales data, make the right correlations and thereby the right decisions. Ever wonder what to...