Cloud Adoption – Who is Responsible?
Appears, if you read news reports, that phenomenal percentages of companies have started, accelerated or have completed their Digital Transformation during the last 15 – 18 months due to COVID. Similarly, COVID certainly has dramatically accelerated the pace of cloud adoption . But, these reports need an extent of...
5 Trends impacting CPG in 2021
Some trends in 2021 will be telling for the future of the Consumer Products industry, and definitely for many brands within. Whether they can pick the steam from the pandemic year or not will make the difference. Can they recognize the trends and the shifts?...
Sales Data, in FMCG, lags in Analytical Capability
This article, part of a three article series, talks about how data can be used in FMCG business, especially at the distributor sales point. ...
Analyzing Sales Data, in FMCG, for Business Growth
In the first article of the series, Vivek Bhatnagar wrote about the evolution of sales data and its collection in the FMCG industry. In this article, he writes about the need to analyze the sales data, make the right correlations and thereby the right decisions. Ever wonder what to...
Evolution of Frontline Sales Data in FMCG in India
FMCG in India gathers a large volume of data at the distributor points. Though technology and interfaces have evolved over time, usage of data remains primitive. In the first article of the series, Vivek Bhatnagar writes about the evolution of frontline sales data. Here is this FMCG company which...