Dark Patterns and the Behavioral Economics of Manipulation
The world of enterprise, and the world of retail are quagmires which deals with the intricacies and often the irrationalities of the human mind. That gave rise to the use of dark patterns and the advent of scientific manipulation through the use of behavioral economics. But wait, lets take...
Analyzing Sales Data, in FMCG, for Business Growth
In the first article of the series, Vivek Bhatnagar wrote about the evolution of sales data and its collection in the FMCG industry. In this article, he writes about the need to analyze the sales data, make the right correlations and thereby the right decisions. Ever wonder what to...